The World Gold Council: A constantly evolving source of truth
A new brand was introduced, replacing a comprehensive previous one. With the addition of a new pillar and multiple microsites, there was a significant risk of inconsistency across the website. To address this, we needed to standardize colors, components, and create a digital reference library. The brand guidelines were primarily focused on print, lacking a clearly defined digital style guide. Key elements such as header styles, accessible color palettes, grids, and spacing were not established.
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Three palettes for three distinct branches of business
A new brand was introduced, replacing a comprehensive previous one. With the addition of a new pillar and multiple microsites, there was a significant risk of inconsistency across the website. To address this, we needed to standardize colors, components, and create a digital reference library. The brand guidelines were primarily focused on print, lacking a clearly defined digital style guide. Key elements such as header styles, accessible color palettes, grids, and spacing were not established.
